Suresnes, Paris (France), September, 19th, 2023: Ingenico, a global leader in payments acceptance solutions and Diggecard, a global provider of gift card expertise and technology, have announced that Diggecard’s services are now available on PPaaS, Ingenico’s innovative cloud Payments Platform as a Service.
The announcement coincides with PPaaS launching gift card services on its platform that enables payments and commerce services to combine seamlessly. Diggecard enables the full range of physical and digital gift card operations at the point of sale, including issuing and redemption as well as details of account balances and expiry. Digital gift cards can be distributed by SMS, E-mail or as a QR code and Diggecard also provides a full range of reporting capabilities that deliver analytical insights for merchants to better understand their customers.
Diggecard’s white label technology allows merchants to access a comprehensive suite of self-managed gift card services. By removing the complexity of integration for acquirers, PPaaS opens gift card programs to new categories of retailers, helping to generate new revenue streams and improve consumer engagement. Gift cards are a recognized way for business to drive incremental revenues to merchants. Smaller merchants connected to the PPaaS platform through their acquirer can now benefit from the same capabilities as larger merchants have done in the past, or they can use Diggecard operated gift cards in more innovative ways such as to reimburse customers instead of in cash, ensuring that they capture that revenue when it is spent again.
For Ingenico’s clients - Banks, acquirers, merchant services providers and ISVs, for whom payments are increasingly important - services such as gift cards are important levers as they seek to maintain merchant loyalty and grow revenues: PPaaS allows them to do this quickly and at minimal cost.
